| .:: Poster art |
The origins of poster art are traced back to Paris, France, in 1850, with the advent of the three-color stone lithograph process.
Poster art was then seen as a cheap and effective means of advertisement.
This medium also soon became a rich source of revenue for the artists who painted the posters.
By 1900 poster art thus became a recognized art form, with masters, such as Toulouse Lautrec and Alfonse Mucha, and poster art exhibitions held throughout Europe.
The growing popularity of the movies also gave poster art a new impetus.
In the United States, poster art became popular with the war effort, followed by a revival during the 60s rock & roll revolution.
In the Soviet Union, poster art evolved as a form of propaganda linked to the Bolshevik revolution and to the war effort.
Today, with the advent of the computer and the electronic revolution, there are new ways of producing poster art, and the role of poster art has also changed.
Poster art is no longer the only means of advertisement and propaganda.
But even if poster art must share the spotlight with other media, such as newspapers, magazines, radio and television ads, and the World Wide Web, it is still capable of sending powerful messages that shape the collective mind.
Poster art today includes photography, and perhaps coming full circle, many artists now use posters as an art medium, creating poster art devoid of utilitarian dimensions: poster art for poster art?s sake, or poster art despite poster art. |
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